**What's this meetup about?**

This meetup is all about creativity, teamwork, and real-world practice. Inspired by a spec campaign project (like the one in [this video](https://www.youtube.com/watch?v=ldtGs4A-N5Y)), we'll be working in small groups to concept and shoot a mini brand or product campaign — even if the brand doesn’t know it yet.

The idea? **Spec work**. You’re creating a set of photos as if you were hired to shoot a campaign. This is something professionals and aspiring photographers alike do to build portfolios, explore creative ideas, and show the kind of work they want to be hired for.

**The exercise**

1. **Come prepared:** **Think of a product or brand yourself**
→ Real or made-up — something you’d enjoy photographing
→ Bring props or gear if it helps bring the idea to life
→ Need inspiration? [Check out this list here](https://docs.google.com/document/d/1HK0D-K4rIV3gMNY9EK0rZtJiM7wK1-JfUzorsLubLgI/edit?usp=sharing)!
2. **During the meetup: Form small teams** (3–5 people)
3. **Pitch your idea to your group**
→ Vote or mix ideas to choose **one** **campaign** concept
→ You will work out at least **one idea** in your group
4. **Brainstorm a simple campaign concept**
→ Think of the mood, message and aesthetic
→ Optionally: create a mini moodboard or sketch a few shot ideas first
5. **Go out there and shoot your campaign**
→ You can use gear, props and you can model amongst yourselves
6. **Share your results with the group**
→ Take your photos, edit them, set them up in a little presentation or PDF
→ Think about how you would present your work to the client

**What you'll practice**

* **Creative Direction**: From idea to execution.
* **Collaboration**: Working in a team under time and creative constraints.
* **Portfolio Building**: You walk away with new material.
* **Shooting with Intent**: Thinking like a brand photographer.
* **Problem Solving**: Working with what you have, where you are.

**Join us to have a chance to share ideas, collaborate, and create something cool as a group! 📸**

🟣 **[Discord](https://discord.gg/cWQK8udb6p)** \- announcements\, photo challenges and discussions
🟢 **[WhatsApp](https://chat.whatsapp.com/Fg6az5H2NTP9unlhqoxQEf)** \- meetup updates\, practical info \(join the "general" group\)\, photo sharing
🟠 **[Instagram](https://www.instagram.com/creativephotography.group)** \- photos\, updates and networking

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