Building the wrong things faster. AI and the Build Trap

🏢 Hosted at:
Fabric Group

🚀 Building the Wrong Thing Faster: AI and the Build Trap
AI has dramatically compressed the time it takes to build software. But it hasn't stopped us building products that nobody wants.

If anything, it's accelerated the problem - to the point we've invented a new word for the output: slop.

Drawing on observations from Brendan's consulting work and conversations with friends at Google, Meta and Spotify, He'll explore how this isn't really a new problem and why now, more than ever, we need human centricity, sound product strategy and product discovery.

🎤 Speakers:
Brendan Marsh is a Product & Org Advisor and Director at Organa, where he helps organisations improve product strategy, org design and execution at scale.

He previously served as Chief Product Officer of a mental health non-profit and spent five years at Spotify during its hyper-growth phase, first as an Agile Coach supporting innovation and product discovery teams and later as a Product Manager responsible for the Mac and Windows clients (40M+ MAU).

Ruben Cardoso is the Head of Product & Design at Fabric Group. An experienced UX/UI designer specialising in product design and delivery, with a strong track record running discovery-to-delivery cycles for large enterprise clients.

Dzmitry Yaltykhau is the Delivery Practice Lead at Fabric Group. Leads large-scale product design and delivery programs end-to-end from presales through discovery, build and rollout while driving best practices, coaching and AI-accelerated ways of working across the team.

🗓 Agenda:
Arrival and light refreshments
Featured Talk
Panel discussion with contributions from Fabric and the audience