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From Dashboards to Decisions: The Power of Insights in Career, Wealth & Well-being
Parul Oberai, Founder – ASK Parul (YouTube) | AI & Data Strategy | Career Reinvention
We’re trained to use data to drive business performance — but what if we applied the same thinking to our own lives?
In this talk, Parul Oberai — executive data leader, financial educator, and transformation mentor — explores how professionals can leverage data and analytical thinking to make smarter career moves, manage finances with clarity, and avoid burnout. Having lived and worked across 5+ countries and mentored over 100 global professionals, she brings a unique perspective that blends AI leadership, financial education, and real-world transformation.
Drawing on 15+ years of experience in AI and data analytics, her content creation work (150+ videos on career, life, and finance), and her coaching background, Parul challenges common data and AI myths. She shares actionable frameworks to help you become irreplaceable at work, advocate for your growth, and future-proof your career in an increasingly competitive world.
The Conversion Trinity: Mastering SEO, PPC & Conversion-Centric Design for Maximum Impact
Georgia Tan, Co-founder & Head of Search at Switch Key Digital & Founder, Women in SEO & Digital Marketing
In today's competitive digital landscape, relying on isolated marketing efforts is a recipe for missed opportunities. True online growth comes from a unified strategy where your organic visibility, paid advertising, and user experience work in harmony, especially as AI-powered search and generative experiences continue to evolve.
Drawing directly from her proven framework, you'll discover why The Conversion Trinity, combining SEO, PPC & conversion-centric design, is more vital than ever, and how mastering their synergy can unlock exponential growth and higher ROI for businesses.
What's this all about?
On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!
Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.
Meet up with your analytics peers and chat