Anatomy of a Perfect AI workflow: A Simple Playbook for Marketing Teams

Everyone keeps saying AI makes innovation easy.
Just automate. Just experiment. Just move faster.

But if you’re part of a small team, a nonprofit, a growing company, or even a larger marketing department trying to prove value, you know it’s not that simple.

You may be:

• Unsure how to use AI beyond writing social posts or cold emails
• Overwhelmed by the endless list of AI tools
• Confused about what terms like “Generative AI” and “LLMs” actually mean
• Tired of surface-level AI features inside platforms that don’t really change your workflow
• Feeling pressure to “do something with AI” but not sure what that something should be

This session is designed for you.

Geoff Livingston will walk us through what a strong, practical AI marketing workflow actually looks like, in plain language.

You’ll see how real marketing teams, with limited budgets and competing priorities, can build a repeatable system to learn, improve, and grow using AI tools that already exist.

You’ll walk away with:

• A simple, affordable AI tool stack
• Practical ways to use AI beyond content creation
• A better understanding of how to use AI in practical workflows

If you’re curious about AI but frustrated by the noise, this event will help you cut through it and build something that works.