What we’re about
Marketing today versus marketing 10 years ago has dramatically changed. CMOs and VPs of Marketing are now expected to do more than create awareness, analyze competition, and create their go-to-market strategies. They are increasingly expected to drive pipeline and ROI from their programs.
This is a huge win for Marketing as it is changing the perception of the department across companies. They are being seen more and more of a revenue generator, rather than a cost center. Because of this, Marketers are becoming more empowered and are able to command larger budgets.
If you are a demand generation marketer or a traditional marketer who is looking to learn more about demand gen, then this meetup group might be the right place. I would also like this to be a place where people can come to get their marketing issues resolved by speaking openly with their peers.
The meetings will be held in San Francisco and the format will be as follow:
2 or 3 15-min presentations on any topic related to demand generation and account-based marketing, followed by a 30-minute panel/Q&A. The topics will include:
• Top-of-the-funnel strategies
• How to optimize conversion rates
• How to start a lead generation engine from scratch
• Account-Based Marketing
• B2B Content marketing
• Webinar Best Practices
• Trade Shows
• The importance of Sales Development
• Marketing Automation Tips
• AdWords and other PPC programs
• Marketing attribution and how to tie ROI to programs
Upcoming events (2)
See all- AI Startups & Venture Capital: Fireside Chat w/ Natalia Burina ~Storm Ventures5 Palo Alto Square, Palo Alto, CA
This event is organized by ASV.
Our meetup group is collaborating by promoting this event.
In order to attend, please register here:
Take advantage of early responder pricing!
Hurry!
Slots are limited!
Venue:
5 Palo Alto Square
Ground Floor Event Center
3000 El Camino Real
Palo Alto, CA 94306Backing the Future: AI Startups, Venture Capital, and What’s Next
A Fireside Chat with Natalia Burina of Storm Ventures
July 24, 2025 6:00 – 9:00PM
Snell & Wilmer Event Space: 5 Palo Alto Square, Palo Alto, CA 94306
SEATING IS LIMITED--REGISTER HEREAccess Silicon Valley invites you to join us for an intimate evening as Roger Rappoport, partner at Snell & Wilmer and co-leader of its emerging growth & venture capital group, hosts an exclusive fireside chat with Natalia Burina, AI aficionado and partner at Storm Ventures, where they'll unpack what it really takes to build, fund, and scale AI startups in today’s fast-moving market. This is a must-attend evening for founders, operators, and investors interested in the future of artificial intelligence, startup growth strategies, and venture capital.
Topics that will be covered:- Where the smartest AI investors are placing bets—and why
- What makes AI startups fundable (and what sends investors running)
- How to land enterprise customers and turn them into champions
- The rise of vertical AI, infrastructure plays, and the new "picks & shovels"
- Natalia’s hard-earned lessons from scaling product at tech giants—and what founders often get wrong
You’ll gain behind-the-scenes insights from Natalia’s experience at Meta AI, Salesforce, and Microsoft, and learn how top-tier VCs are evaluating AI companies today. Gain invaluable insights into how to maximize the opportunities with large enterprises and onboard them as paying customers.
Why You Should Attend:
This isn’t a surface-level panel or generic networking night. It’s a deep-dive conversation with real insights from someone who’s been on both sides of the table—building cutting-edge AI products and backing the next generation of category-defining companies.
Come for the ideas, stay for the conversation—and leave with clarity, connections, and a sharper vision of where AI is going next.
AGENDA:
Networking: 6:00PM – 7:00PM
Fireside chat & Q&A: 7:00 – 8:30PM
Networking: 8:30 – 9:00PMSEATING IS LIMITED--REGISTER HERE
Meet the Speakers:
Natalia Burina
Natalia Burina is a Venture Partner at Storm Ventures focusing on AI investments. She brings a wealth of operating experience, having led and scaled AI products at Meta AI, Salesforce and Microsoft. At Meta, Natalia worked across the entire company and at executive levels to shape AI strategy and deliver business results. Prior to Meta, Natalia worked on the early version of Salesforce Einstein and helped ship the very first version of Microsoft Bing.Roger Rappoport
Roger Rappoport, Partner and Co-Leader of Snell & Wilmer's Emerging Growth and Venture Capital Practice Group, is a seasoned advisor to startups and emerging growth companies and the investors who finance them, guiding clients from inception through exit.
He has extensive experience in advising startup and well-established emerging growth companies, from formation through exit, primarily in the Software (including AI), Technology, CleanTech, MedTech, HealthTech and Life Sciences sectors.
