UNLOCKING THE POWER OF DATA ANALYSIS IN MARKETING

In today’s digital landscape, Data Analysis is no longer optional, it's essential for successful marketing strategies. After all, a decision that isn't based on data is just an opinion.

Join Cintia Fiore, Data Analyst at Torrens University and Lecturer at Kaplan Business School, as she discusses the crucial role of data analysis in Digital Marketing.

In this session, we’ll explore:

• Why data analysis is a must for success
• The latest industry trends
• How to get started with data
• Tools you can start using today to make data-driven decisions

When?
Thursday 27th February 2025
5:45pm for 6:00pm start

Where?
Identity Marketing
427 Magill Road, St Morris

About Cintia Fiore
Passionate about Marketing and Data Analysis, Cintia combines both worlds in her career.

Cintia started her professional journey in Marketing & Communication, holding a degree in Social Communication and Digital Marketing from the National University of Cuyo, Argentina and an MBA from Kaplan Business School, Australia.

After several years in Sales and Digital Marketing, she realised that data-driven decision making was essential. This led her to complete a bootcamp at DataScience Hub, University of South Australia, and continue upskilling through DataCamp and other platforms.

Currently, as Data Analyst and Trainer for Future Student Operations at Torrens University, she combines her marketing background and data analysis expertise to support the university in analysing customer service and sales data, identifying trends and areas for improvement.

Additionally, she teaches Digital Marketing, Business Analytics, and Project Management at Kaplan Business School where she cultivates a data-informed mindset in her students, encourage them to always make informed decision in their work.