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Talk:
Scaling Smarter: How to reduce CAC through increasing web conversions via smart optimization.
CAC: Customer acquisition cost

If you been running your funnel through your website
You know how hard it is to acquire traffic, only to lose most of it along the way.

In this talk:
I’ll show you how to turn more of that traffic into paying customers.We’ll explore how you can reduce customer acquisition costs by optimizing your existing website traffic through conversion rate optimization (CRO), helping you get more value from the visitors you’re already attracting.

About our speaker:

Pavel Karpisek

CEO of Karpi Studio and a Webflow Enterprise Partner. He is an expert in CRO and website optimization, helping growth-stage startups and SMEs lower their customer acquisition costs through conversion rate optimization.

Sponsors:

LACS: https://www.lacs.pt

We look forward to seeing you there πŸ’™!

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🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.
With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.
Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.
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