(7:00 pm) BARCELONA - The Death of Third-Party Cookies
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TALK: The Death of Third-Party Cookies, Personalization vs. Privacy in Digital Marketing
Description
As the digital advertising landscape undergoes its biggest transformation since the rise of social media, one question defines the new era: How can brands remain relevant without crossing the line of privacy? In this keynote, Mikhail Trofimov explores The Ad Dilemma—the growing tension between personalization and privacy.
About our speaker:
Mikhail Trofimov
Mikhail is the CEO and Founder of Birch, and a tech entrepreneur with over a decade of experience building global products and growth strategies. Birch is an official partner of Meta, Google, Snapchat, and TikTok, managing more than $2B in annual ad spend across hundreds of companies worldwide.
We look forward to seeing you there 💙!
Sponsors:
Bïrch
Birch (formerly Revealbot) rebranded in 2024 to better show who we are and what we’re building. New name, same mission — but now with a brand that actually does it justice ✨
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