Fraud Isn’t Technical—It’s Psychological: Why Your Detection Strategy Fails

Traditional systems answer what happened; Sarah shows you why it happened—and how understanding the “why” slashes false positives, uncovers hidden patterns, and protects revenue. Real-world case studies will illustrate:

• Pinpointing behavioral signals that legacy tools overlook
• Reducing investigation load with context-rich alerts
• Integrating psychosocial insights into existing fraud stacks

With degrees in neuroscience and biology from UT Dallas and an MBA in progress, Sarah merges scientific rigor with go-to-market savvy. At Fortza she builds AI-driven, behavior-informed CRM and fraud-prevention solutions. She is also a mentor and advocate for women in STEM, curates Salesforce innovation events, and guides founders through StandUp Weekend and Snowflake Squad initiatives.

Whether you’re in FinTech, e-commerce, SaaS, or risk management, you’ll leave with a new lens on fraud-detection strategy, rooted in human psychology, powered by AI.

Agenda:
6pm Food and Mingle
6:30pm Speaker and Q&A