AI SEO 101 – How to Get Found by Chatbots, LLMs, and Generative Search

SEO is evolving fast — and AI-powered search tools are reshaping how people discover brands online. If you’ve been wondering how chatbots, LLMs, and generative search fit into the mix, this session is the perfect place to get a handle on it.

This month’s meetup is all about Generative Engine Optimization (GEO) — what it is, why it matters, and how you can start showing up in chatbot responses and AI overviews.

Whether you’re a marketer, content strategist, solo business owner, or just someone who’s tired of hearing “Google it” when everyone’s really just asking you to "Chat" it these days… this session is for you.

### What we’ll cover:

• WTF is GEO and how it’s different from traditional SEO
• If AI-driven search tools are scraping or skipping your website
• The new rules for content, mentions, and visibility in a world of LLMs
• Practical ways to start showing up in AI results — even if you’re not a tech wizard

### Who should come:

• Digital marketers trying to stay ahead of the curve
• Business owners who need visibility without dumping money into ads
• Anyone overwhelmed by all the AI hype and just wants someone to break it down, step-by-step

### Expect:

• High energy, real talk, and zero fluff
• A quick, practical breakdown (no jargon, we promise)
• Lots of “aha” moments and probably a few rants

This is a 101-level session, so bring your questions, curiosity, and maybe a notebook. Or just show up and absorb. Either way, we’ve got you.

Hosted by Natalie Henley, CEO of Volume Nine – 15+ years in digital marketing, a little too obsessed with SEO, and here to help you actually understand what’s going on with all this AI stuff.