Stefan Alexiev - From $0 to $10M: How I Turned Hard Lessons Into SaaS Success

​From Farmers Markets to a $10M SaaS Brand: Lessons in Grit and Growth
​Join us for a candid conversation with Stefan Alexiev, a founder who turned a weekend farmers-market hustle into a $10 million SaaS company—without a playbook or a marketing budget.

​Stefan will share how starting from scratch and winning the trust of early customers set the foundation for everything that followed. He’ll talk about why customer experience mattered more than the product itself when it came time to scale, and how the headaches of shipping fresh juice for Raw Juicery inspired the creation of the logistics platforms ShipFare and later ShipAid. Along the way, he’ll reveal a practical SaaS growth playbook built on solving real pain points and evolving into a truly scalable product.
​This conversation will also look at the bigger picture: why the best SaaS companies are born from lived experience rather than theory, and how artificial intelligence is shaping the next chapter of growth.
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Speaker Bio
Stefan Alexiev is the creator of ShipFare and ShipAid, two logistics platforms that emerged from firsthand experience running Raw Juicery, a cold-pressed juice brand built from farmers-market beginnings to $10 million in revenue. With a background that bridges consumer goods and software, Stefan blends frontline grit with sharp SaaS strategy.

Stefan's LinkedIn: https://www.linkedin.com/in/salexiev/

Moderated by: Marsha Swallow
Livestream available via Christy Conner on LinkedIn

Accessibility: FoundrSpace is in a historic building without elevator access. For accommodations, please email pasadena@foundrspace.com and admin@innovatepasadena.org by August 27th.

Presented by: Echo-Factory & Innovate Pasadena
Co-hosted by: CALE at Caltech