Harnessing Generative AI in Japan’s Inbound Tourism Industry

Join us for a timely and engaging event on how generative AI is transforming Japan’s inbound tourism industry. As visitor numbers rise, so does the demand for smarter, tech-driven solutions.
Anna Ayvazyan, Head of Overseas Marketing at Yamasan, will discuss how AI can help businesses better connect with international travelers while addressing challenges such as localization, bias, and digital adoption.
Perfect for those in tourism, marketing, or tech, this is a great chance to gain fresh insights, ask questions, and connect with others shaping the future of travel in Japan.
Event details:
📅 Date: Saturday, July 12, 2025
🕒 Time: 2:00 PM – 4:30 PM
📍 Location: Temple University, Japan Campus (Kyoto)
〒612-0878 Kyoto, Fushimi Ward, Fukakusa Tayacho, １番地
🎟️ Tickets: ¥1,200 (Early Bird) / ¥1,500 (Regular)
🥤 Includes: Light refreshments
**PLEASE REGISTER THROUGH THIS LINK: https://harnessinggenerativeai.peatix.com/

About the Speaker
Anna Ayvazyan is an Australian-Armenian professional based in Japan for the past eight years. From her start as an ALT in Himeji to becoming the Head of Overseas Marketing at Yamasan, she brings a unique blend of cultural insight and marketing expertise. She earned her MBA from Doshisha University in 2024, where her thesis focused on AI in Japan’s inbound tourism marketing.

What's JMEC?
Supported by 18 Chambers of Commerce, the Japan Market Expansion Competition (JMEC) is a business training program in Tokyo centered on a business plan writing competition. The dual objectives of the program are to strengthen the skills of up-and-coming executives while assisting foreign companies doing business in Japan.
http://www.jmec.gr.jp/
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