The Marketing Lounge Book Club Seoul: Influence by Robert Cialdini 📚- January

Hey there! I'm Hyein, a social media specialist and the founder of HY MARKETING. I created this book club because I know exactly how challenging it is to handle marketing while running your own business.

Welcome to Seoul's up-and-running marketing book club, where business owners, entrepreneurs, and freelancers come together to learn and grow!

Join us as we explore the world of marketing, one marketing book at a time. Let’s grow and succeed together :)

👏Book info: Influence: The Psychology of Persuasion by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is a groundbreaking book that explores the science behind why people say "yes" and how to apply these insights ethically. Cialdini identifies six key principles of persuasion—Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity—explaining how each operates and influences decision-making. Through engaging examples and practical advice, the book equips readers with the tools to recognize and utilize these principles in both personal and professional contexts, making it a must-read for anyone seeking to understand the psychology of influence.

📍Where to buy:
Aladin Book Store
Audible
...etc

Event Details
Who Should Join
Perfect for solopreneurs and business owners wearing the marketing hat! If you're running your business without a marketing team and want to level up your skills, this is your community. Whether you're a freelancer, small business owner, or independent entrepreneur, join us to master marketing one book at a time! 📚

🧐How to Join Our Book Club?
We know how busy life as an entrepreneur can be, so simply read one chapter that resonates with you and that you’d love to discuss with the group (though reading the whole book is always ideal!). We’re here to learn and grow together, so your input matters!

😞What if I can't make it?
We totally understand that life can get busy! Since our book club is a small group (less than 8 members), we kindly ask that you adjust your RSVP at least a week in advance so we can invite others. If something urgent comes up, please let us know your reason in the comments. We want to ensure everyone has the chance to join and contribute!

Whether you're just starting out in marketing or already a seasoned pro, this meetup is the perfect opportunity for any entrepreneur to refine their marketing strategy. 👏

🧝‍♀️Meet your host: LINK

Let’s make the new habit of reading a marketing book every single month to transform our businesses! RSVP NOW 🎉