Note: This will be an in-person event!
Customer journey maps helps us get a holistic, big picture understanding of a user's journey through a problem, solution, and resolution. It goes beyond the interface to fully understand the motive and pain but journey maps can be a daunting task. Candra Gill will help teach us how to put together a customer journey map, what to include/exclude, how to get other stakeholders to collaborate on the map, and how to use it to tell the right story to make it as useful as possible to us as UXers.
To make this fun, we are gonna use characters from movies and map out their journey! Here is a list of movies we will work with -- you can pick one in advance and watch it before the workshop if you'd like!
Movies list:
Barbie: Barbie (Protagonist Barbie)
Matilda: Matilda
Moana: Moana
M3GAN: Gemma, M3GAN's inventor (note: this is a horror movie)
Spiderman Into the Spider-Verse: Miles Morales
Wicked: Elphaba
Things to watch out for:
What is the character trying to achieve throughout the film?
What steps do they take?
What happens to them?
What obstacles are in their paths and what are their successes?
What are they feeling at different points in the film?
About the speaker:
Candra Gill has worked in UX in the agency world and in-house at large corporations. She is currently a Principal UX Architect at Cox Automotive and teaches Information Architecture as an Adjunct Instructor for Brandeis University’s Graduate Professional Studies Program in User-Centered Design. She entered the field by earning an MSI in Human-Computer Interaction from the University of Michigan School of Information. In her pre-UX life, she was a student affairs professional working with graduate and undergraduate students. In her free-time, Candra enjoys fiber and paper arts and would be more than happy to talk about handspinning with you for hours.
