Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom

This will be a hybrid event, hosted at my apartment in Irvine but also streamed through Discord for anyone who needs it.

Discord:
https://discord.gg/6b2khKj7Q

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy.