What we’re about
Bringing together senior data and analytics professionals to help shape the future of insight. No sales pitches, just open conversations that drive growth, innovation, and trusted decisions.
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Our aim & who we're for:
From the early days of 'Web Analytics Wednesday' (WAW) to today, our team at Lynchpin has sought to build spaces for the analytics community simply because we care deeply about data and the industry we work in.
We now offer a range of free events designed for senior data and analytics professionals to engage in meaningful dialogue on the most pressing issues facing our industry.
Whether your focus is marketing, digital, product, customer or user experience, experimentation, data science, strategy, or analytics engineering, this group has something for you!
Our mission:
We're looking to provide a trusted platform where you can connect with peers, exchange ideas, and explore conversations that spark growth, opportunity, and innovation.
In a world of proliferating data sources, tools, and increasingly complex business challenges, we aim to be a safe, vendor-neutral space that empowers you to use data in the best possible way to enable trusted insight.
Ensuring you get the best possible experience:
To help preserve the quality of discussion, we qualify attendees carefully and strictly disallow recruiters and sales pitches. This ensures you’re connecting with fellow practitioners and leaders whose experiences mirror your own.
Join our group today to stay updated on upcoming events, share your perspective, and take part in dialogue that shapes the future of analytics.
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👉 Got a question, idea for a session, or a topic you’d like to see covered in the future? Email us at marketing@lynchpin.com.
👉 Follow Lynchpin on socials. Connect with us on LinkedIn and X to keep up to date with all event news and community updates.
Upcoming events (2)
See all- Retail Industry Breakfast Briefing: A Conversation w. John Donnellan (Canon)The Fox, Excel, London
Join a hand-selected group of retail industry leaders, for an in-person chat with John Donnellan, Senior Director of Digital Strategy, Operations & Marketing at Canon EMEA & Andrew Hood, CEO at Lynchpin.
Our tightly-focused agenda mixes a fireside chat with a live Q&A, and opportunities to engage with our speakers and network informally with fellow retail leaders around the room.
Fully catered, highly confidential, and outcomes-focused, our breakfast briefings are designed to be interactive, giving you a head start on the day to tackle your sector’s biggest challenges and maximise the return on your analytics investments.
🔴 John Donnellan | Canon EMEA
John leads Canon’s digital strategy, operations, and marketing across EMEA, having successfully established Canon’s e‑commerce business across the region (as E‑commerce Director from 2015–2023). He launched Canon’s D2C sales channel from scratch, using hard data to win board buy‑in and continually improve journeys, conversion, and margin.A champion of test‑and‑learn, John has run a high‑velocity experimentation programme that’s sustained double‑digit growth. Before Canon, he led Nintendo UK’s e‑commerce, including launching and expanding the official Nintendo UK Store’s merchandise offer.
At Lynchpin’s breakfast briefing, John will share practical lessons on building digital muscle in a matrix organisation and leading with data: how to secure buy‑in with evidence, fix the funnel, and turn millions of datapoints into better customer experience and revenue.
🔴 Andrew Hood | Lynchpin
As CEO, Andrew leads the talented team at Lynchpin to deliver great work for our clients across data strategy, science and engineering.With a Masters in Information Systems Engineering, Andrew scaled technical systems behind the first internet hotel reservation systems during the dotcom boom before shifting into developing web analytics and marketing tracking solutions and subsequently founding Lynchpin in 2005.
As well as leading the team at Lynchpin, Andrew is Econsultancy’s lead consultant, trainer and author on data and analytics.
What to expect:
- Retail focus: Honest, practical conversation with a seasoned leader in the industry
- Outcome-driven: Every insight ties back to optimising revenue, efficiency, or customer experience
- Independent space: 100% vendor-neutral for an open, unbiased discussion
- Actionable takeaways: Practical strategies you can apply immediately
The format:
- 60 minutes: A highly-focused (pre-shared) agenda, designed to maximise value
- Fireside chat: Open conversation, followed by live Q&A session
- Networking: Time to meet fellow leaders in the room, over premium catering
- Follow-up: Supply of event materials and optional follow-ups post-session
- Unfiltered: Adobe Analytics (#1)Link visible for attendees
We’re bringing together senior analytics leaders and practitioners who use Adobe Analytics to deliver real business results.
Running under Chatham House Rules, ‘Unfiltered: Adobe Analytics’ is an independently-organised space to swap ideas, share what’s working (and what isn’t), and leave with practical insights you can apply straight away.
Whether you run a team, lead a programme, or keep the tracking running day-to-day, you’ll find value in the mix of unfiltered strategic perspectives and hands-on experience as shared by a range of like-minded Adobe Analytics users.
What to expect:
- Community-first: Open discussion, shaped by attendee input before each session
- Outcome-driven: Every topic links back to revenue, efficiency, or customer experience
- No pitch zone: 100% independent and vendor-neutral
- Actionable takeaways: At least one thing you can try as soon as you’re back at your desk
The format:
- Monthly, 60-minute online sessions
- A mix of peer-led discussion, rapid problem-solving, and a short thought-leadership slot
- Live polling and Q&A throughout - no sitting in silence
- Occasional guest speakers and case studies from across industries
👉 Register your interest here, shape the agenda and format, and tell us what you want.
