#3 Marketing Science Event at Trinity Business School - Multi-touch attribution

Don’t Just Learn It — Build It: Multi-Touch Attribution in Action.

Join us to build your own attribution model and (optionally) use your own marketing data to uncover where your investment truly drives results.

📅 Date: Wednesday, July 24th, 2025
🕕 Time: 6:00 PM
📍 Location: Room 435, Trinity Business School

Join us for a hands-on workshop on Multi-Touch Attribution (MTA) — designed for marketers, researchers, and data scientists eager to move beyond last-click attribution.

Whether you're new to MTA or looking to refine your approach, this session will guide you through the full process: from methodology and modeling to practical application. You’ll have the opportunity to use either your own marketing dataset or a provided template to build your own multi-touch attribution model.

🔍 What to expect:

• Introduction to the science and methodology behind MTA
• Step-by-step walkthrough of model building
• Hands-on support with your own data or our sample dataset
• Practical insights on how to upgrade your marketing analytics strategy

Whether you're seeking to improve campaign evaluation or simply curious about attribution modeling, this interactive session will help you take your skills to the next level.

What to Bring & Prepare:

• 💻 Laptop Required – Please bring your own laptop to follow along with the hands-on session.
• 🌐 Internet Access – Wi-Fi will be available on-site.
• 📊 Bring Your Own Data (Optional) – If you'd like to work with your own dataset, feel free to bring marketing data that includes impressions and media investment.
• 🙌 No Data or no laptop? No Problem – You're welcome to observe the process and engage with the audience.

What type of dataset you need?
Don't worry. You just need aggregated, anonymised dataset: Impressions per marketing channel, conversions per channel, and of course your GA4 dataset. Day by day breakdown.