Marketing Technology & Business Alignment Meetup

Summaries of our previous meetings: https://bit.ly/meetupmartech

Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.

Please RSVP for clarity and updates on changes.

DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).

HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.

DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
June 14: 05. Automation (emails, posts, etc.)
NEXT SESSION - June 21: 06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues

Disclaimer: The group exists with no premium element involved; it is a free conversation, and a free exchange of experience and ideas. The group is an individual initiative, and is not affiliated with any organizations. Join the group if the subject matter resonates with what you are interested in.

Summaries of our previous meetings: https://bit.ly/meetupmartech

Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.

Please RSVP for clarity and updates on changes.

DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).

HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.

DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
June 14: 05. Automation (emails, posts, etc.)
NEXT SESSION - June 21: 06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues

Disclaimer: The group exists with no premium element involved; it is a free conversation, and a free exchange of experience and ideas. The group is an individual initiative, and is not affiliated with any organizations. Join the group if the subject matter resonates with what you are interested in.

Summaries of our previous meetings: https://bit.ly/meetupmartech

Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.

Please RSVP for clarity and updates on changes.

DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).

HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.

DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
June 14: 05. Automation (emails, posts, etc.)
NEXT SESSION - June 21: 06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues

Disclaimer: The group exists with no premium element involved; it is a free conversation, and a free exchange of experience and ideas. The group is an individual initiative, and is not affiliated with any organizations. Join the group if the subject matter resonates with what you are interested in.

Summaries of our previous meetings: https://bit.ly/meetupmartech

Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.

Please RSVP for clarity and updates on changes.

DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).

HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.

DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
June 14: 05. Automation (emails, posts, etc.)
NEXT SESSION - June 21: 06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues

Disclaimer: The group exists with no premium element involved; it is a free conversation, and a free exchange of experience and ideas. The group is an individual initiative, and is not affiliated with any organizations. Join the group if the subject matter resonates with what you are interested in.