Talk: Life of An SEO - Riding the Waves of Google's Many Algorithmic Updates

Dawn Anderson is the founder of Bertey, a digital marketing agency focusing specifically on SEO based in Manchester, UK. Dawn has been an SEO professional since 2007 and in addition to SEO consulting via her agency, Dawn periodically delivers training, and lectures in digital marketing and SEO.

Talk Title: Life of An SEO - Riding the Waves of Google's Many Algorithmic Updates

Short Abstract: Here we look at the typical strategy and tactics of an SEO and explore some of the many algorithmic updates Google and other search engines introduce in order to improve the search experience. We look at the ways in which SEOs interpret and adapt to these search engine updates as part of their day-to-day challenges.

This talk is co-presented by ARC Centre of Excellence for Automated Decision-Making and Society.