SEO Collective - Regan McGregor - Airtasker, March 7th

Melbourne SEO Collective is back with another in-person SEO meetup, and it promises to be a great one. With SEO industry News, Keynote on Product-Led SEO with Regan McGregor the SEO Lead at Airtasker, and Free food & Drinks, plus plenty of networking.
Make sure to RSVP and grab your ticket!

Hosts:

• Peter Macinkovic - SEO Lead at Easygo Gaming
• Peter Mead - Senior SEO Consultant

Running sheet:

• 6pm - 6.30pm Arrive, Food & Drinks: Easy Go Gaming level 2, 287 Collins Street Melbourne, 3000
• 6.30pm Introduce SEO Collective, Speakers
• 6.30pm-6. 55pm SEO news, algorithm updates, SERP volatility
• 6.55-7.00pm Intermission
• 7pm - 7.45pm Keynote Presentation: Regan McGregor, SEO Lead at Airtasker, speaking about Product-Led SEO
• 7.45pm - 8pm Q & A Session
• 8.00pm Networking

RSVP and grab your free ticket!

Keynote Presentation:
Product-Led SEO: Going from Zero (Volume Keywords) to Hero

Templates and Libraries and Links, Oh My! Follow the yellow brick road of low and no-volume keywords to explore the world of Product-Led SEO. This presentation will expand on the concept coined by Eli Schwartz and explore examples of practical Product-Led SEO execution. Scaling SEO is not easy in concept or execution, and success often depends not on what you do but on how you do it. Regan will explain how he’s used a product-led approach to scale website traffic by targeting seemingly unappealing long-tail keywords. He’ll also discuss strategies for reverse engineering your customer journey that can open up untapped opportunities for scaling your SEO efforts.

Regan McGregor is the SEO Lead at Airtasker, Australia’s largest online marketplace for outsourcing tasks. Regan is an experienced growth marketer who has worked with many successful Aussie startups to grow their online presence. Regan will also join Dejan Mladenovski as the co-host of the new SEO Collective Sydney chapter.

Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.
The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.
We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.
SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/

RSVP now to claim your free ticket!