💙 LinkedIn Fundamentals for Business Workshop 📈
Details
Profile. Content. Outreach.
This is a practical, interactive workshop for business owners who want a clear, grounded understanding of how LinkedIn works for business.
If you’re new to the community, this workshop is the best place to start.
It sets the foundations that everything else builds on.
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### What this workshop covers
The session is built around the three core pillars of LinkedIn:
Profile
• what your profile needs to communicate
• aligning your profile with your website and brand
• common positioning issues and how to improve them
• live profile examples to make concepts practical
During the workshop, I’ll give general guidance first, then invite participants to have their profile reviewed live if they’d like. These are short, focused reviews designed to highlight changes that are useful for everyone listening.
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Content
• how the LinkedIn algorithm works in practice
• what analytics matter and what can be ignored
• how to think about content ideas that support conversations, not noise
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Outreach
• connecting with new people in a natural, non-transactional way
• identifying potential leads
• building rapport and familiarity over time
The focus throughout is clarity and alignment, not hacks or shortcuts.
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### How the session works
This is a group workshop with room for:
• live examples
• short, practical questions
• optional profile reviews
• shared learning from other participants’ questions
While there is some personal input, the session is designed so insights remain relevant to the whole group.
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### What you’ll leave with
• a clearer mental model of how LinkedIn works for business
• practical improvements you can make to your profile
• confidence about where to focus your time and energy
• a better understanding of what to stop doing
• clear next steps to apply immediately
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### Who this workshop is for
• business owners using LinkedIn as part of their work
• people who want clarity, not hype
• those interested in relationship-based marketing
• anyone joining the Community Plus membership
You do not need to be a Plus member to attend, but many people choose to start their journey here after joining.
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### How this fits with the community
For Community Plus members:
• this workshop provides the foundations
• LinkedIn Q&A sessions help you stay aligned over time
You’re welcome to attend LinkedIn Q&A before the workshop, but this session is the recommended starting point.
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When: Fourth Thursday of each month
Time: 12:00 pm to 1:30 pm (Sydney time)
Where: Zoom: https://us06web.zoom.us/s/5331165362
Cost: Paid workshop (join via https://mitchtoner.com)
For any questions, please hit me up directly on LinkedIn ❤️