How to Fall in Love with the Problem, Not the Solution - with Scotty Allen

Why do most startups fail? It’s rarely because founders can’t build a product — it’s because they build the wrong one.

In this fast-paced 30-minute masterclass, Scotty Allen, Founder and CEO of The Product Bus, and host of The Bootstrap Podcast, will help you break free from the “solution trap” and fall in love with the problem instead.

Drawing on his experience working with startups across the spectrum, from unicorn success stories to spectacular failure, Scotty will share practical strategies for validating your idea before you waste time, money, and sanity building it.

You’ll learn:

• The “solution trap” to avoid
• How to pitch your business as a problem worth solving
• Real ways to test if your problem is actually real
• Interview tips that actually work
• One action to validate your idea TODAY

If you’re building (or thinking about building) a startup, this session will challenge your assumptions and sharpen your founder instincts.

About Scotty
Scotty's unconventional path from primary school educator to startup product leader gives him a unique perspective on what it takes to build products people actually want.

After leading digital transformation in education, Scotty transitioned to EdTech and spent years as a product leader across multiple startups - from spectacular failures to unicorn success stories.

Today, through The Product Bus, he helps founders navigate the treacherous gap between great ideas and market reality. His structured approach combines educational principles with battle-tested startup methodologies to help entrepreneurs validate ideas, scope MVPs, and make evidence-based decisions.

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: How to Fall in Love with the Problem, Not the Solution, with Scotty Allen.
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

Live stream
This event will also be live streamed by the amazing folks at [Perthvideo.com.au](https://perthvideo.com.au/morning-startup-perth), courtesy of the New Industries Fund from the Department of Energy and Economic Diversification!

Access the live stream and all our post-event recordings here:
https://perthvideo.com.au/morning-startup-perth/

Coffee, Food and Sponsors
Tell Joey Zaza's you're heading to Morning Startup on the way in for a free coffee courtesy of Purpose Ventures, and enjoy some of their delicious breakfast treats courtesy of Everest Engineering.

And thanks to the amazing folks at Ammo Marketing and Beacham Group for keeping this meetup alive 🙏 ❤️