Sexy hippopotamus: Building a better brand in the age of short attention spans

In an era of ever-shortening attention spans, it’s important to stand out and be remembered.

In this whirlwind workshop from Aron Dobrowolski, Director at ANARCHY SCD, you’ll learn the foundations of taking a strategic approach to building a better brand.  From setting your market orientation, understanding your customer, and delivering your messages, Aron will guide you through the simple, actionable steps you can take to improve your brand now, and into the future.

About Aron
Starting out as a pimply pre-press apprentice, Aron weaved his way through the print production industry, to graphic design including visual identity, packaging design for free-form cardboard boxes and wine labels, promotional items and bespoke merchandising.

This hands-on background allowed him to develop and merge his skills into the advertising industry. Having held agency roles such as a Creative Director and Strategist with a “client’s customer comes first” ethos, Aron has worked across most categories including international finance products, national automotive brands, state & local governments and SMEs across Australia.

With over 20 years’ industry experience covering all aspects of marketing; Aron, through ANARCHY SCD, is now a “one man marketing company” specialising in brand strategy and delivering creative and design production services.

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: Sexy hippopotamus - How to build a better brand in an age of short attention spans with Aron Dobrowolski
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

Live stream
This event will also be live streamed by the amazing folks at [Perthvideo.com.au](https://perthvideo.com.au/), courtesy of the New Industries Fund from the Department of Jobs, Tourism, Science and Innovation!

Access the live stream and all our post-event recordings here:
https://perthvideo.com.au/morning-startup-perth/

Coffee, Food and Sponsors
Tell Joey Zaza's you're heading to Morning Startup on the way in for a free coffee courtesy of Tekkon Australia, and enjoy some of their delicious breakfast treats courtesy of KeepSpace.

And thanks to the amazing folks at Ammo Marketing and Beacham Group for keeping this meetup alive 🙏 ❤️