How to Start a Side Hustle with TikTok
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What happens when a tech leader and lifelong military history enthusiast “stumbles into” TikTok—and discovers an underserved audience hungry for museum and battlefield storytelling?
In this talk, Heemeng (Chris) Foo shares the lessons learned from growing a brand-new TikTok channel from 0 to 1,000 followers in 24 days—including the surprising breakthrough of an “unlikely” viral video, what failed when he tried to force formulas, and why authenticity and community-building beat chasing vanity metrics. You’ll learn:
- How he used TikTok as a rapid testing platform
- How early audience insights shaped the content direction
- How short clips can become the top of a funnel that drives deeper engagement on YouTube.
The session ends with a simple toolkit and routine you can copy immediately—so you can start posting consistently, learning faster, and building a real community around what you love.
ABOUT HEEMENG (CHRIS) FOO
Heemeng (Chris) Foo is a Certified AI Engineer and seasoned technology leader with over two decades of experience spanning software quality, systems engineering, and emerging AI. He’s built and led global engineering teams across SaaS, fintech, legaltech, agritech, and digital media—including Rocket Lawyer, Finix, The Climate Corporation, and Yahoo—helping organizations embed automation, compliance, and scale into demanding platforms.
Outside of his day job, Chris runs two short-form storytelling channels: BoltStudForward (military history, museums, monuments) and RedDotWanderlust (travel vignettes and mini-guides). He grew his TikTok audience to 1,000+ followers in under a month by applying a repeatable, data-informed content system—strong hooks, consistent posting, and rapid iteration—and now repurposes top performers across TikTok, Instagram Reels, and YouTube Shorts. He also advises startups and scale-ups on viewing software quality not as a test function, but as engineering excellence.