Sydney SEO Collective - Matthew Forzan (Hey Google, what happened to SEO?)

The Sydney SEO Collective welcomes you to our May 2025 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month, we are joined by Matthew Forzan, founder of Yoghurt Digital, as your featured presenter. Get ready to dive into the question on every SEO mind: What does Google's AI-powered SERPs mean for SEO?

Google's AI-powered SERPs (AIO, previously SGE) are changing the rules. Matthew will explore how to strategically think about visibility in this new landscape, moving beyond theory to discuss practical considerations and what actionable steps you need to consider next to stay ahead. This is your chance to understand the immediate implications and future trajectory from an industry veteran.

Matthew Forzan is the founder of Yoghurt Digital, a data-driven digital agency based in Sydney. With nearly two decades of experience and deep expertise in SEO and conversion strategy, he has led campaigns for iconic brands including R.M. Williams, Adairs, P&O Cruises, NRL, ANZ Bank, H&R Block, Fitness First, and Converse Shoes. Matthew has also spent over 10 years as a guest lecturer at UNSW, and more recently at Macquarie University, where he mentors the next generation of marketers sharing real-world insights from the front lines of digital performance.

https://www.linkedin.com/in/matthewforzan/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
Hey Google, what happened to SEO?

Sponsored By:
Finder
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Aaron Taylor - Senior SEO Director at Prosperity Media

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Hey Google, what happened to SEO?
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!