Name: 7 Strategic Mistakes That Kill Your Product - And How to Avoid Them
Start: 2025-09-19T15:00:00.000Z
Location: JetBrains Amsterdam Terrace Tower office

Most products don’t fail because of bad ideas—they fail because of strategic, often hidden mistakes. At this exclusive Amsterdam meetup, product strategist and serial entrepreneur Ivan Zamesin will uncover the seven most common traps that kill products and explain how AI can help you avoid them.

**In this session you will:**

* Discover the **most common strategic mistakes** product teams make when launching and scaling, and how to avoid them.
* **Learn 5 powerful strategies** to increase your chances of finding true Product/Market Fit and building a product that can scale successfully.
* Experience **the power of Advanced Jobs To Be Done** — a clear, step-by-step framework to achieve your biggest product goals: from finding true Product/Market Fit to creating disruptive products.

**Who it’s for:**

* **Product leaders** — powerful strategies and real-world cases.
* **Founders at pre-PMF and scale stages** — the exact pitfalls to avoid and a clear priority map.
* **VCs** — a fast algorithm to spot potential product risks and make quicker decisions.

**About Ivan:**
Ivan is the creator of the **Advanced Jobs To Be Done** framework and former Product Lead at Yandex Search, where he grew its image search share from 52% to 77% in just three years, taking 25% of the market from Google.

Over the last 7+ years, he has consulted global leaders such as Citibank, as well as SMEs across tech, retail, health, and SaaS. Since 2017, more than **11,000 product managers** have taken his courses to master strategy, product/market fit and build products that scale.

**Timing:**

1. 17:00 Welcome & networking (30 min) — snacks, small talk
2. 17:30 Keynote by Ivan (40 min) — 7 Mistakes That Kill Your Product—and How to Avoid Them with AI
3. 18:10 Interactive session (20 min) — live exercise: Ivan conducts two live diagnostics to identify growth opportunities for attendees’ products.
4. 18:10 Pizza and beer are available
5. 18:30 Q&A + closing (20 min)
6. 19:00 Networking (30 - 60 min)

Overall duration: 2.5-3 hours

Advanced JTBD Academy

Ivan Zamesin

Alisa

Jenya

Anna Zhukova

ivan.shkvarun

Anastasia Kornilova

Katja Isupova

Nicolas Troplent

Metin

Mohit Mishra

john

Abhishek Bahl

Max Van Riel

farooq.khader

Renny Chan

jobrietbergen

Stijn Valkenburg

Devon Scoulelis

Mauricio

7 Strategic Mistakes That Kill Your Product - And How to Avoid Them

JetBrains Amsterdam Terrace Tower office

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