Name: Through the Fire, By the Fire: Getting SEO a Seat at the Strategy Table
Start: 2025-10-23T16:00:00.000Z
Location: de Werkplek

Join us on **October 7th from 6:00pm** at **Decathlon** for the next **Amsterdam SEO Meetup** — an in-person only event.

**🔍 What really gets someone hired in SEO today?**
Is it keyword wins? A strong portfolio? Your personal brand? Or something else entirely?

This session goes behind the scenes of **how SEO hiring decisions are really made** — what matters, what doesn’t, and why.

**🎤 What to Expect**
We’re hosting a **straight-talking panel** featuring:

* [Corwin In den Eng](https://www.linkedin.com/in/corwin-in-den-eng-02726838/), founder of Decent, an Online Marketing focused recruiter
* [Yannick Colastica-Petrucco](https://www.linkedin.com/in/yannickcolastica/), CMO at Floryn, a hiring manager who’s recently hired in SEO
* [Ihor Bankovskyi](https://www.linkedin.com/in/bankovskyihor/), Senior Manager Global SEO at Adidas, a recently hired SEO pro

After the panel, we’ll run a **live Hiring Simulation**:
Our experts will review 3 fictional candidate profiles and share their **unfiltered reactions**: who they’d hire, why, and what actually tips the scales.

**✅ Why Attend**

* A front-row seat to real hiring logic — see how decisions actually get made, unfiltered
* **Actionable advice** to help you stand out as a candidate or hire smarter as a manager
* Straight insight into what hiring managers truly value (and what they don’t)
* A **rare chance** to watch live as experts evaluate SEO talent in real time

**👥 Who Should Join**

* SEO professionals looking for their next role
* Hiring managers and team leads recruiting SEO talent
* Recruiters working in digital marketing
* Anyone curious about what actually drives SEO hiring

**💡 The Takeaway**
Whether you’re hiring or getting hired, you’ll leave with:

* Honest insights
* Practical takeaways
* A **c**learer sense of what matters most in today’s SEO job market

Real experiences. Real decisions. **From people who’ve been there.**

⚠️ **Important**: This is an **in-person only** event. There will be **no recording**. The value is in being there, connecting, sharing, and learning together.

Spread the word and bring your colleagues. Let’s connect, exchange ideas, and sharpen our SEO game.

Amsterdam SEO Meetup

Baptiste "Baba" Hausmann

Lucía Ramos Domínguez

Maksim Shevchenko

Liubov Liashko

katjatimm98

Dominik Sikora

Minal Rajput

Arvin

Rank Me If You Can: Inside SEO Hiring

Decathlon

Join us on **October 23rd from 18:00** at **De Werkplek** for the next **Amsterdam SEO Meetup**. An in-person only evening of open conversation, practical insights, and real connection.

**🔥 Through the Fire, By the Fire**
*A candid fireside chat on what earns trust, unlocks budget, and makes SEO a strategic investment.*

**With budget season coming up**, this is the perfect time to learn how to position SEO for real influence inside your organization.

Is it the numbers? The narrative? Leadership buy-in? Or simply getting the budget signed off?

We’ll sit down with marketing and finance leaders to unpack how SEO earns its seat at the strategy table: what convinces executives, secures funding, and builds lasting influence inside organizations.

🎤 **What to expect?**

* **30–40 min moderated fireside chat**
* Featuring 2–3 speakers (TBA - knowing someone? Let us know!)
* **20 min open Q&A** — bring your toughest questions
* Drinks & networking to wrap up

**✅ Why Attend**

* Hear directly from **decision-makers** on what makes SEO worth funding
* Learn how to **build trust and influence** at the executive level
* Get **practical insight** into bridging the gap between SEO, finance, and leadership

👥 **Who Should Join**

* SEO professionals aiming to secure bigger budgets or leadership buy-in
* Heads of Marketing, Growth, or Digital looking to elevate SEO in strategy
* Founders and leaders exploring SEO’s role in business growth
* Anyone who’s ever asked: *“How do I get leadership to truly invest in SEO?”*

💡 **The Takeaway**
You’ll walk away with:

* Honest perspectives from marketing and finance leaders
* Actionable tactics for **earning trust** and **unlocking resources**
* A clearer sense of **how to position SEO as a strategic growth driver**

Real talk. Real decision-makers. Real lessons on what it takes to move SEO from *nice-to-have* to *must-invest*.

***

⚠️ **Important:** This is an **in-person only** event. No recording, no livestream. The value is in being there — joining the conversation, asking your questions, and connecting directly.

Spread the word, bring your colleagues, and let’s learn together by the fire.

Gabriela Carminatti

User 366162516

Ed Wijk

Jeroen van der Linde

Andrea

Lyenne P.

Mark Popelier

Through the Fire, By the Fire: Getting SEO a Seat at the Strategy Table

de Werkplek

Baba SEO

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