Defining your Product & the Benefit of Not Having Much Money

Working on a product at a start-up is a lot different to working on one at an established company. Limited resourcing means you wear a lot of hats, things change quickly, spending a day working on the wrong thing makes a real difference and the budget (if there's one at all) is probably smaller.

Co-founders Morgan Ranieri (au.linkedin.com/in/morganranieri) & Francisco Trindade (au.linkedin.com/in/franktrindade) will share their experience of YourGrocer - a Melbourne based start-up working on making local shopping convenient. They'll discuss examples & learnings from the past year including successes and failures. And they welcome your feedback.

Morgan & Francisco will discuss:

• How they make product decisions
• Defining the value proposition as you build
• How they get user feedback & what they do with it
• Feature definition
• How they use MVP - & that the concept is usually trickier in practice than it sounds