Product Management 2030: Where Are We Headed?

Product management is evolving fast. As we look ahead to 2030, the role of the Product Manager is up for debate. Will we see product managers take greater ownership of commercial outcomes, stepping confidently into P&L accountability? Will AI reshape the way we work, pushing us to become more strategic or operational? Or are we headed back to a broader, more connective role, the PM as the hub, holding together teams, customers, data, and delivery?

Join us for a no-nonsense, forward-looking panel discussion that cuts through the hype and gets to the heart of what product managers need to do today to thrive tomorrow.

We'll hear from voices across the spectrum from those leveraging AI as a powerful co-pilot to those who believe great product management will always be human-first.

Come for the ideas, stay for the robust debate, and walk away with clear insights to help shape your next move in product.

PANELLISTS:

• Li Xia - Founder, Sondar AI
  Li Xia is the founder of Sondar.Ai. He's shaking things up with the world’s first AI powered user research platform that helps product teams get killer user insights, FAST.He is a solo founder and leads a small but mighty team of AI agents for coding, product, design, marketing and sales.Before launching Sondar.Ai, Li held senior product leadership roles at Australia Post, Virgin Australia, and several B2B SaaS companies.
• Ana Rowe - Chief Operating Officer, Envirosuite
  Ana has been a leader and passionate advocate in the product management industry for over 20 years. She began her product career at SEEK during its start-up days and has since shaped product strategy at organisations like REA, A Cloud Guru, and others, both as an in-house leader and as a Principal Product Consultant at Thoughtworks. Always drawn to complex problems and growth opportunities, Ana stepped into the role of COO 18 months ago, bringing her product mindset to broader operational leadership.
• Ken Sandy - Executive Product Management Coach
  Ken has led technology product management teams for over 20 years. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley, where he pioneered and teaches the first product management course offered in the engineering school. ​His work draws on leading teams at fast-growth, early-stage companies as well as at larger companies attempting digital transformation amid industry disruption. Ken is the author of "The Influential Product Manager" a comprehensive and practical guide to the core skills, activities, and behaviours that are required of product managers in modern technology companies.

MODERATOR:

• Amanda Ralph - Co-Founder, Product Women
  Amanda is a digital product leader dedicated to crafting inclusive products that customers love while delivering exceptional commercial value. Her career includes leading accessibility initiatives at Canva, where she championed inclusive design principles. As a certified LEGO® SERIOUS PLAY® facilitator, she brings creative problem-solving methodologies to product development. Widely recognised for her excellence, Amanda has been named among the 17 Leading Women in Product in Australasia (2017-2018) and one of 15 Global Inspirational Product Women (2022-2025). Her commitment to supporting women in technology led her to co-found Product Women in 2016.