Product Marketing: Trends and collaboration

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Join us for the second-to-last ProductTank event of the year before UXMas! Anchoring our speakers is longtime ProductTank Supporter, Andrew Hatfield, CEO of Deepstar Strategic and local Expert in Residence for the Product Marketing Alliance.

He will cover:
1️⃣ The real role of Product Marketing - how it's not just pretty "marketing" but a critical growth driver
2️⃣ How Product and Product Marketing teams can collaborate effectively to avoid stepping on each other's toes
3️⃣ The latest trends in Product Marketing that are shaping 2025 and how they'll impact your work as a PM

This session is all about getting your product to market, exploring the latest trends, and hearing directly from local Product Marketing Managers (PMMs). Expect plenty of practical takeaways, including tips to better support your PMM or strategies for handling double duty if you’re covering both roles.