Navigating the Second Product Problem

Pittsburgh, you won't want to miss this one! Join us February 25 for
Navigating the Second Product Problem: From Startup Success to Sustainable Growth

Your company's first product hit. Now what?
Most companies never solve this riddle: How do you expand beyond your initial success without destroying what made you successful in the first place?
Join Greg Coticchia, six-time CEO and product innovation expert, for an eye-opening session on the critical transition every growing company must navigate—the leap from one product to multiple offerings.

In this session, you'll discover:

• Why 95% of companies fail to create a second commercially successful product—and how to beat those odds
• The hidden cultural landmines that sabotage product expansion (even when leadership supports it)
• Battle-tested strategies from Apple, Netflix, and other companies that successfully cannibalized their own cash cows
• How to build influence without authority when championing new products
• The "Skunk Works" approach: When and how to separate new product teams for maximum innovation

You'll walk away with:

• A practical framework for overcoming organizational resistance to new products
• Specific tactics for building trust with development, sales, and executive teams
• Real strategies for portfolio management that balance innovation with existing product success

Whether you're a product manager fighting for resources, a leader planning your company's next chapter, or an entrepreneur preparing for scale, this session reveals the hard-won lessons from someone who's launched over 100 products and navigated 17+ M&A deals.

The brutal truth: Your current product won't sustain your business forever. Learn how to expand your portfolio before the market forces your hand.

Thanks to Saxton & Stump for hosting us in the beautiful Union Trust building for this meetup!
As host of this ProductTank Pittsburgh meetup, Saxton & Stump is honored to support opportunities that bring professionals together to exchange ideas and spark innovation. With nearly 300 professionals, including more than 150 attorneys, and a collaborative, growth-oriented culture, the firm provides creative, strategic solutions to complex legal and business challenges, while cultivating connections that help organizations and people thrive.
Parking & Transit Information -
Attendees can find metered street parking, or park in the Mellon Square Garage or Oxford Centre Garage. The Union Trust building is also easily accessible by public transportation - take the bus or the T! Some options include the east busway, 71S from Shadyside/Oakland, and 61S from Squirrel Hill/Oakland, which all stop right outside the Union Trust building.
Meeting Room Information -
The meetup will be held in the Seminar Room located on the 11th floor of The Union Trust Building. Attendees should enter the building and head straight to the security desk in the lobby. From there, a security guard or volunteer will badge open the elevator up to the 11th floor.