Three Pillars of Branding (Ellie Cashman Consulting) + 9 Townhouse (Narasimha)

***RSVP PROCESS - CRITICAL INFO***
Please be aware, we don't use the Meetup website to take RSVPs, so you will need to register on this link to lock in your place (bookings essential) - https://propdev.info/uMvs

We run events most weekends around Australia so you can attend either physically in your local area, or live-stream to any event around the country.

In-Person: 1:30pm (Sydney time) to 'Mingle With The Expert'
Virtual: 2pm (Sydney time)

INTRODUCING THE INDUSTRY EXPERT:
𝘛𝘩𝘳𝘦𝘦 𝘗𝘪𝘭𝘭𝘢𝘳𝘴 𝘰𝘧 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 (𝘌𝘭𝘭𝘪𝘦 𝘊𝘢𝘴𝘩𝘮𝘢𝘯 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 - 𝘌𝘭𝘭𝘪𝘦 𝘊𝘢𝘴𝘩𝘮𝘢𝘯)

You’ve crunched the numbers, nailed the feasibility, and lined up a project you know should fly… but when it comes time to sell, the market just isn’t biting.

Here’s the harsh truth: people don’t just buy property they buy into brands. And if you're not branding yourself as a trusted developer or your project as a must-have lifestyle, you're giving buyers no reason to act… and every reason to hesitate.

That’s where this month’s Industry Expert comes in. Ellie Cashman from Ellie Cashman Consulting is a property branding specialist with over 15 years in senior marketing roles for major developers. These days, she works one-on-one with boutique developers to craft powerful, authentic brands that stand out in a crowded market and convert browsers into buyers.

In her session, Ellie will unpack:
· Why your developer brand matters especially when buyers are weighing up who to trust
· How to shape a project identity that sparks emotional connection (and action)
· The power of storytelling in elevating your project above the competition
· Simple ways to bring consistency and clarity across every touchpoint from your signage to your socials
· And how to align your brand with your target market before you hit the market

Don’t make the mistake of thinking it’s just about the product. These days, buyers want to know who you are, what you stand for, and whether your project speaks to their aspirations.

Brand right and you’ll build trust, drive demand, and accelerate sales.
Brand wrong or not at all and you could be stuck with a brilliant product that no one’s talking about.

This one’s for anyone who wants to sell faster, sell smarter, and build a reputation that lasts beyond the first project.

INTRODUCING THE REAL DEAL:
9 Townhouse development (Narasimha Murthy Nagarajan)

2300, R2, Wahroonga, Kur-gai council, New South Wales

From Lost Opportunity to Millions in Profit… Wowza

Ever had the one that got away? A deal that looked perfect, stacked up beautifully… but life or your bank account got in the way?

That’s exactly how this month’s Real Deal Narasimha Murthy Nagarajan started. Back in 2021, a site with zoning for nine senior living villas caught our presenter’s eye. The numbers worked, the location was gold, but cashflow was tight. So, with regret, he let it go.

Fast forward two years. The original developer went bankrupt, and the very same site came back on the market at below the original price. With finances in a better place and the numbers still stacking up, he knew this was his second chance… and this time, he grabbed it.

But don’t be fooled this wasn’t a walk in the park. Delayed DA approval and council red tape created a six-month nightmare. Funding was a constant juggle with multiple money partners and a private lender, each with their own hoops to jump through. And being a senior living product added a layer of complexity around design standards, marketing, and LSR compliance.

So how did he turn it all around?
• Delayed settlement secured the deal while managing risk
• A-grade builder delivered the full construction in just 14 months
• Smart use of private funding and investor capital
• A clearly defined exit strategy and product-market fit
• And above all unshakable persistence

The result? A completed project and millions in profit.

Got a deal that’s testing your patience? Feel like you missed your window? This story will give you the perspective and maybe even the strategy you need to turn things around.

Join us this month and hear how he made it happen warts, wins, and all. Because this is real-world development, not the glossy version.

Join us for this event and progress your property journey forward in our very unique Mastermind process!

See you all soon!