Escaping the Business Doom Loop

Are You Caught in the Business Doom Loop?

Does your journey feel stuck—where failure repeats, progress stalls, and real momentum is nowhere in sight? You’re not alone. But there is a way forward.

In their compelling session, “Escaping the Business Doom Loop: The PAGES Approach for Sustainable Success,” based on their book, "Shift: from Product to People," authors Michael Dougherty and Pete Oliver-Krueger introduce a practical, proven method for breaking free from this cycle and achieving lasting results.

Having led successful transformations across software, hardware, public sector, and government teams, they have used PAGES to consistently deliver sustainable outcomes. This isn’t theory—it’s a roadmap built on real-world experience.

What You’ll Learn:
P – Problems: Reframe challenges and redefine what success looks like
A – Actions: Identify and replace failure patterns with intentional, high-impact behaviors
G – Goals: Set clear, personalized goals that drive alignment and accountability
E – Evidence: Gather and validate proof of progress to build confidence and credibility
S – Stories: Share compelling narratives that inspire change and sustain momentum

Whether you’re a coach, leader, engineer, or architect, this session will leave you energized, equipped, and ready to lead with clarity and purpose.

Ready to Rewrite Your Organization’s Story?