Search London's 15th Birthday - Community and Measuring AI in 2026

## Overview

Join us in London to celebrate 15 years of Search, Community and more recently AI in person!

## Search London's 15th Birthday with Search 'n Stuff!

Join us in person for an epic celebration of 15 years of Search London. Dive into the future with talks on Community, Reddit, LLMs and Measuring AI in 2026. It’s the perfect chance to connect, learn, and network with our community.
To celebrate turning 15, we are teaming up with Search 'n Stuff. Come and meet and network with digital marketers from both communities.

🗓️ Date : Tuesday, 24 February, 2026
⏰ Time : 18:00 – 23:00
📍 Venue : Bounce, 121, High Holborn, Farringdon, EC1N 2TD

A big thank you to our sponsors for making this event possible. Thank you to our headline sponsor Candour, a search-first design & build agency, our refreshment sponsor WhitePress, our cake sponsor, Good Signals and StudioHawk for supporting us.

Buy your ticket today on Eventbrite to secure your place. RSVPing on meetup will not guarantee your place.

## Meet our speakers!

Come and learn from our speakers: Erin, Jon, Tom and Jandira.

Erin Simmons (They / Them)
Erin is Managing Director at the Women in Tech SEO community - focused on democratising successful careers through connection, education, opportunities, & amplification. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most.

Erin will speak about:

• Trust → Visibility: SEO Powered by Community

You can AI-engineer your content and website all day, but even if you show up in the answers, you still won’t be chosen if people don’t trust you. Trust isn’t built between a person and a brand; it’s built in the communities, conversations, and human spaces where people help each other make sense of the world.

In this talk, Erin Simmons explores the growing trust gap in search and why the real SEO edge comes from showing up where trust is being exchanged.

• When you earn trust, people make you visible -- they reference you in conversations, recommend you in threads, and surface you in the exact places AI and search engines now look for signals. Visibility is a byproduct of trust.
• And if you focus on trust first, you’ll show up everywhere that matters: in AI results, in search, and in the moments when people turn to one another to decide what to believe.

Jonathan Moore
Jonathan is an independent SEO and analytics consultant based in Cheltenham. With over 15 years of experience, including six years heading up the SEO and analytics for one of the UK's largest independent digital marketing agencies, he has got a knack for digging into the details to find what really matters. He has a degree in Computer Science and works with large data sets, APIs, and scripts the form the backbone of his business.

Whether you need help with technical SEO, analytics audits, or uncovering competitive insights, he provides hand on consultancy for any business.

Jonathan will speak about:

Measuring search disruption: What metrics matter and who needs to know them

• This talk is for SEOs who need to understand and communicate the impact of emerging AI-driven search disruptors, including LLMs and AI Overviews.
• The audience will learn which metrics genuinely matter and how to communicate the right insights to the right stakeholders at the right moment.
• The takeaway is practical advice for measuring disruption that supports sound decisions without getting lost in hyper-tactical detail.

Tom Sangers
Tom is Founder & CEO of Metric Hub Digital, With over 20 years of hands-on experience in digital marketing, Tom brings a broad yet deeply practical skill set spanning PPC, SEO, and Paid Social. As the founder of Metric Hub, he works closely with eCommerce brands to build performance-led strategies that scale profitably, always focusing on real outcomes rather than vanity metrics.

Tom will speak about:
Reddit: Turning Communities into Customers

Jandira Neto
Jandira is an SEO Manager at Jellyfish, specialising in optimising digital SEO strategies to achieve exceptional results. With a focus on industries ranging from travel to retail, Jandira is dedicated to enhancing organic traffic, rankings, and click-through rates.
Jandira will speak about:
A Technical Analysis of LMM Content Retrieval and Its Impact on Brand Visibility

• Discover how to transform LLMs from static predictors into dynamic, real-time experts by mastering the architecture of Retrieval-Augmented Generation (RAG).
• This talk deconstructs the shift from Naive to Modular RAG paradigms, revealing why technical strategies like semantic HTML are now more critical for brand visibility than traditional SEO.
• Whether you are scaling automation workflows or optimizing for AI Overviews, you will leave with a strategic blueprint for building verifiable, context-aware systems that eliminate hallucinations and turn AI into a high performing business asset.

## Ticket includes:

✅ Entry to the event
✅ Finger foods
✅ x2 drinks per person (soft drinks, wine and beer)
✅ Access to all talks and networking

Buy your ticket today on Eventbrite and learn from Jonathan and Erin, plus network with up to 120 search professionals with enough food and drinks for everyone.

RSVPing on meetup will not guarantee your place.