SUGCZ Meetup #4 (on-site)

Join us for an insightful event where we will dive into the world of Sitecore! The event organised by Sitecore community in the Czech Republic (#SUGCZ) is open to experienced professionals, marketers, or a newcomer in the field. The main goal is knowledge and insights sharing, as well as networking opportunities 🤝🏻

The speakers will share their insights on web development and how Sitecore is revolutionizing the industry. Connect with like-minded technology professionals, expand your knowledge, and stay up-to-date with the newest trends in the ever-evolving world of technology 🚀

Don't miss out on this chance to enhance your skills and be a part of the Sitecore User Group CZ 🇨🇿 community! The language of the event is Czech 🇨🇿 (and English) 🇬🇧

You can look forward to several sessions with Sitecore experienced specialists on Sitecore-related topics. The topics of the sessions are TBD.

There will be space for networking and discussing the project wins or pain points that you currently deal with.

🗓️ Agenda
17:30-18:00: Open doors (entry E)
18:00-18:10: Welcome, opening words

18:10-18:30: First session
1. Pixman – Who We Are and What We Do
Speaker: Lenka Pokorná, Account / Project Manager @Pixman

About the session: Pixman’s Content Team brings more than 10 years of experience with Sitecore. Over the years, the team has learned that success is not only about technical expertise, but also about clear communication and a proactive approach. What drives our goals as a company, and how do these values shape the way we work with our clients?

18:30-18:45 break
18:45-19:15: Second session
2. Dark UX Patterns in the Age of AI
Speaker: Jan Mikulec, UX/UI Designer @Pixman

Artificial intelligence helps us design digital products, but it also brings new risks. What if AI learns Dark Patterns on its own? How does it influence our decision-making, and where is the line between optimization and manipulation?

19:15-19:30 break
19:30-20:15: Third session
3. Real-World Learnings from Migrating Content from Sitecore XP to Sitecore XM Cloud
Speakers:
- Filip Huněk, Senior Manager at Enterprise Content Management Division @ACTUM Digital
- Kryštof Vinický, Manager, Enterprise Content Management Division, @ACTUM Digital

About the session: What does it take to migrate a multi-language, multi-market website ecosystem from Sitecore XP to Sitecore XM? Join us for a deep dive into the strategic and operational aspects of a real-world content migration project involving complex editorial structures, stakeholder alignment across countries, and integration with tools like Phrase, PIM, and DAM systems.
In this session, we’ll share how we designed a scalable, centralized content migration strategy using a “global master” approach—prioritizing English-language content as the foundation for localization. You’ll learn how we tackled content gap analysis, stakeholder RACI models, SEO preparation, digital asset optimization, and implemented QA-driven workflows using tools like JIRA and Confluence.
Whether you're planning your own migration or in the middle of one, this talk will offer tangible takeaways on risk mitigation, content mapping, coordination between internal and external teams, and aligning with technical implementation phases.
---
20:15-20:40 SUGCZ QUIZ
20:40-21:30 Networking, snacks & fun

We look forward to welcoming you to the SUGCZ #4 event! 🙋🏼‍♀️