The Power of 3 - Why the Future is Triple-Shaped

The Power of 3 - Why the Future is Triple-Shaped
When we talk about design and product in agile spaces, we often return to familiar models—the Double Diamond, Dual Track Agile, the comfort of sprints and backlogs. But the world has shifted. The challenges we’re solving today are more interconnected, more behavioural, more systemic. They require something deeper.
In this talk, I’m going to share how evolving to the Triple Diamond can help us zoom out—to bring strategic journey thinking into our work. We’ll explore how this shift creates a more continuous, contextual understanding of the people we are designing for, and how that insight fuels better decisions. And crucially, we’ll talk about how to make it real in Agile delivery—by operationalising through Tri-Track Agile.
Bio - Kerrie Hughes is a design and strategy leader who’s spent the last 20+ years helping teams and organisations create experiences that truly work for the people using them. With a background in service design, CX, and user research, she’s worked across multiple sector including retail, banking and healthcare - on everything from large-scale transformation to agile product teams. Kerrie’s passionate about shifting from product thinking to journey thinking, embedding strategy into day-to-day design, and making sure insight leads the way. She’s big on collaboration, allergic to box-ticking, and always up for a good conversation about doing meaningful design in complex, real-world environments