SydDT #89: Designing for Value: Building Digital Experiences Customers Love

Come join us for some fun conversations with interesting people in the design thinking community. This month we're lucky to have Louis Granger, Ivy Hornibrook, Amanda Warmerdam, and Josh Orr sharing their experience and perspectives on designing for value. How do we work together to build better digital products and experiences customers love? How do we overcome the challenges and make more confident decisions?

TOPIC
As organisations race to build digital products and experiences faster than ever in a competitive and uncertain environment, it’s more important than ever to connect to, and build for, customer value.

UX, design, and product teams need more certainty when it comes to making decisions on what to build and how to build it to deliver customer value, and often understanding why customers behave in certain ways is just a matter of opinion.

Join us for a collaborative event where these industry leaders will share their thoughts and experiences on how to work together to build better digital products and experiences customers love.

SPEAKERS/PANELLISTS
Ivy Hornibrook
Product Lead, Canva
Ivy Hornibrook is a Product Lead at Canva, where she looks after Magic Design, an AI-powered design tool that crafts the perfect starting point to bring design ideas to life.

Driven by a desire to create exceptional user value, Ivy is passionate about the potential of Generative AI to develop new, innovative solutions to user challenges. Prior to joining Canva, Ivy honed her skills in product development and technology at various early-stage startups spanning industries such as education, logistics, health, and eCommerce.

Active in the tech community, Ivy is also a highly respected product leader dedicated to creating pathways into product management for the next generation of product leaders.

Joshua Orr
Head of Design, SafetyCulture
Josh leads design at SafetyCulture, a platform that is used by over a million workers around the world. From the largest enterprises to the smallest cafe, our core focus is on an experience that is simple, and incredibly easy to use.

Design is in the DNA of everything we do, from our cinematography and animation team, our powerful brand presence across the globe with partners like AO, Brentford FC, or M-Sport, to the amazing designers behind the product we build. Our customers are at the core of everything we do, we build quickly, learn with them, and ultimately finish with a product they love to use.

Louis Granger
Head of APAC, UserTesting
Awesome bio soon...

Amanda Warmerdam
Senior CX Solutions Consultant, UserTesting
Awesome bio soon...

The meetup will be hosted by Ben Pecotich. Ben's a designer, coach, and the co-founder of SydDT. He plays at the place where design, regenerative innovation, and wellbeing meet.

EVENT STRATEGIC PARTNER
This event is proudly in collaboration with UserTesting and they're making it free for everyone to attend!