SEO vs. SEM - Enemies or Allies?

Thanks to Resolution Digital (https://resolutiondigital.com.au/) who are hosting the event at their premises in Pyrmont. They are also generously providing food & drinks. Yay!

SEO vs. SEM - are they enemies or allies?

David Castle, Director and Head of SEO at Resolution Media will be introducing the agency and sharing some salient SEO learnings.

Dejan Mladenovski of Prosperity Media will be making the case for SEO

Dejan is SEO Manager at Prosperity Media (https://prosperitymedia.com.au/) with 10 years experience in SEO & Digital Marketing.

Esteban Martinez of Addicted 2 PPC will be making the case for SEM

Esteban from Addicted 2 PPC (https://www.addicted2ppc.com/) is a digital marketing specialist, with a strong passion for helping brands to be successful on Google.

Bring your own questions, ideas, preferences, misapprehensions...