Building What Matters: Problem vs Solution Validation

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Are you ready to build a product that truly matters? Ensure your product aligns with real market needs using problem/solution concepts!

This practical 60-minute workshop, presented by The Product Bus, tackles the crucial difference between problem and solution validation, helping you build what matters.

We'll explore why "product-market fit" demands continuous validation, not a one-time effort. Through real examples and opportunities to apply concepts to your own work, you'll gain stage-specific validation techniques designed to preserve founder equity and maximise your chances of success.

Walk away with actionable frameworks to test assumptions, identify dangerous blind spots, gather meaningful feedback, and make confident, customer-centric decisions.

Join us for an exclusive founder focused webinar where you'll learn:

• How to spot and avoid common blind spots at each stage of business growth
• Methods to separate genuine user needs from confirmation bias
• Techniques for crafting testable assumptions about your solution
• Low-cost validation strategies appropriate to your business stage
• Methods to track market evolution and maintain relevance
• Techniques for gathering meaningful customer feedback (not just vanity metrics)

Whether you're pre-product, have an MVP, or lead an established business, learn how to avoid costly blind spots by rigorously validating market needs before significant development investments.

Who This Workshop Is For:

• Pre-product founders seeking validation before investing in development
• Startup teams with an MVP looking to refine their product and ensure market alignment
• Established businesses wanting to stay relevant in evolving markets
• Product owners and managers responsible for roadmap decisions
• Innovators wanting to test new product ideas efficiently

🗓 When: Monday, April 14th at 12 PM - 1PM AEST
💻 Where: Online (we'll send you the link once you register!)
🎟 Cost: 100% FREE

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👉 Reserve your spot now and don’t miss out!