EIR: Digital Street Smarts: Branding, Boundaries & Bag-Securing

The internet is your storefront—but also your stage, your sanctuary, and sometimes, your stress. Learn how to create a digital identity that converts without losing yourself. This session with 2025 Entrepreneur in Residence (Focus: Black Entrepreneurs), Shevonne Chin, covers how to sell authentically, protect your peace, and stop falling for comparison traps. You’ll leave with a fresh take on content, confidence, and what it means to “show up” online with purpose.

Key Takeaways:

• Define your authentic brand voice and digital boundaries
• Identify content that sells without selling out
• Pinpoint a monetizable offering that aligns with your values