TREIA Main Meeting: Flip or Hold? Making the Right Move on Your Next Great Deal

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> ## Flip or Hold? Making the Right Move on Your Next Great Deal

## James Gerdts, DBA, CCIM is an investor, commercial broker, and founder of SquareHat Real Estate. His 20 years in commercial and investment real estate includes experience in commercial brokerage, commercial and residential investments (principal, portfolio manager, and asset manager), commercial development, and residential redevelopment.

## In addition to being an active real estate investor, James teaches techniques to analyze income-producing properties. He uses these same tools to analyze every deal he considers, regardless of whether it’s residential or commercial. The goal of his analysis is to determine an appropriate price to offer, and whether it’s a better flip or long-term hold.