About us
UXZGB exists to support the growth of UX practice through collaboration, learning, and open discussion. By offering both online and in-person events in English, we make space for a wider range of perspectives while establishing Zagreb as a regional hub for UX design excellence. Our events welcome both UX practitioners and anyone curious about human-centred design.
Our key pillars are:
- Raising UX maturity in the region through evidence-based practice, professional standards, and a human-centred mindset for teams, organizations, and broader society.
- Building a strong and supportive UX community that connects designers, researchers, product thinkers, and anyone passionate about creating better experiences.
- Fostering international collaboration by hosting all events in English to enable knowledge exchange and participation from the global UX community.
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Code of conduct is:
- Treat all members with respect and kindness.
- Keep the atmosphere relaxed, informal, and supportive.
- Ask questions freely and give others space to speak and contribute.
- No aggressive selling, spamming, or recruitment.
- Use English by default, unless the whole group is fine with Croatian.
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Supported by ❤️ www.mcknightmedia.co
📝 Suggest a topic for future talks: https://forms.gle/3AwUNCSecT7cdJhb6
🗳️ Upvote other topic suggestions: https://trello.com/b/TxfGbWFI
Upcoming events
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![[UXZGB] User Experience in Times of AI & Automation (Online)](https://secure.meetupstatic.com/photos/event/6/f/1/c/highres_532408444.jpeg)
[UXZGB] User Experience in Times of AI & Automation (Online)
·OnlineOnlineUXZGB is hosting its second online meetup focused on a topic that’s reshaping how we work as UX professionals: AI & automation.
In this session, we’ll explore how human-centered design, UX workflows, and DesignOps are evolving in response to AI - with concrete examples and practical insights from real-world projects.
1️⃣ Welcome & introduction (10 min) • Host: Gordon Cindrić
Short introduction to UXZGB and getting to know the audience.2️⃣ User Experience in Times of AI & Automation
(45 min) • Speaker: Thomas Immich
It’s time to stop doing tasks we never really wanted to do in the first place. In this talk, Thomas presents concrete ways for freelancers and companies to use AI-based tools to build cost-efficient, fully automated DesignOps infrastructures across disciplines and departments.From universally searchable user research insights, to quality-assured Figma files, to virtual user tests powered by AI persona agents - the session demonstrates how digital, human-centered product development can benefit from the latest advances in AI, and how UX professionals can remain relevant in the future.
About the speaker:
Thomas Immich is the owner and Managing Director of Centigrade GmbH, one of Germany’s leading UX-focused IT companies.With over 20 years of experience, he has worked extensively on new UX methods, design systems, and agile software development processes. Thomas supports corporations and startups in their human-centered digital transformation and has received multiple prestigious Design Awards.
With a strong focus on DesignOps, he is an expert in workflow automation and AI agents. He is also the founder of the AI personas startup LeanScope AI.
3️⃣ Q&A and Open Discussion (15 min)
🗓️ Feb 26, 2026 @ 19:00 - 20:15 CET (Zagreb)
📍 Remote (Google Meet)
🌐 Language: English63 attendees
Past events
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![[UXZGB] As Far as AI Can’t See: User Research in the Age of AI (Online)](https://secure.meetupstatic.com/photos/event/1/4/c/6/highres_531845318.jpeg)
