UXDX Community: In-Person and Live-streamed from Dublin

This event is free but you must register here to attend:

https://uxdx.com/community/community-dublin-2025-10-15/

## Agenda:

### 6:30 pm

Registration

### 7:00 pm(Local Time)

From Buyer Journey to Product Investment: How Product Marketing and UX Testing Shape Product Growth

Product-market fit is no longer enough. Teams must constantly test learn and ada pt their product strategies. This session with Pooja explores how Product Marketing integrates with UX by informing not just go-to-market motions but also shaping product development decisions.
Drawing on their latest case study experience with her team's work at Sage, Pooja will share details on her latest project and how teams can use from customer journeys and in-life usage to prioritise, mitigate risks, and design experiences that accelerate adoption. Attendees will walk away with practical strategies to better align product, UX, and marketing teams to drive growth, including how to:

• Turn buyer and onboarding insights into product strategy (leverage learnings from customer adoption to shape product investments.
• Build feedback loops that align ICPs, sales enablement, and experience design.
• Use iterative testing to mitigate risk and continuous feedback to validate propositions before scaling
• Measure success beyond revenue to track engagement, advocacy, and experience metrics to prove long-term product value.

Pooja Dey
Global Brand Proposition Director
Sage

### 7:30 pm

Redefining Product Building in the Age of AI
What does modern product building look like in an era defined by economic uncertainty, AI, and shrinking career ladders? Join the panelists as they reflect on how creating products has changed in the last few years and discuss the emotional realities of building products today, the burnout of leadership navigating uncertain waters, why hiring is fundamentally changing, and how mid-level and junior talent can adapt and grow in a market that’s no longer predictable. Whether you're managing teams or aiming to move into leadership, this session will help you understand how to stay relevant, resilient, and ready for the next shift.

Panelists:
Amelie Kiefer
Product Design Team Lead
Vodafone
Pooja Dey
Global Brand Proposition Director
Sage
Janet Copeland
Director of Software Development Engineering
Workda

Radu Jitea
UX Strategist
Granite Digital
Richard Glynn
Director, Head of Experience Design
EY