Name: Cross-promo: GA4 and Going Headless
Start: 2022-05-12T18:00:00-07:00
End: 2022-05-12T20:30:00-07:00
Location: ECOMsquare – ecommerce coworking space

Welcome back speeders!

To get back into the spirit of meeting up, we're cross-promoting an IN-PERSON event with ECOMsquare at their new space in Kitsilano.

There will be a chat about headless ecommerce best practices, which may appeal to some folks on here, as there are serious UX and webperf considerations!

RSVP on meetup ***DOES NOT*** guarantee a spot. Please buy ticket through the Eventbrite page:
[https://www.eventbrite.ca/e/commerce-live-workshops-learn-about-ga4-and-going-headless-tickets-322875428097](https://www.eventbrite.ca/e/commerce-live-workshops-learn-about-ga4-and-going-headless-tickets-322875428097)

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**About the event:**
We have seen a paradigm shift in the ecommerce world, from the eruption of mobile commerce to the growth of social media. Satisfying the modern customer thereby entails better web interactivity and eliminating single-threaded constraints. How should online retailers go about navigating this change?

Say hello to headless commerce: web architecture built for speed. Headless commerce systems deliver flexibility and personalization to the forefront of user experiences. As a result, expect better customer satisfaction and higher conversion rates.

Take it up a notch by data tracking using Google Analytics 4 (GA4). Utilize this tool to identify key customer behaviours that matter to all ecommerce brands: from visits, to product detail views and adds-to-cart, to checkouts and transactions.
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**About the speakers:**
[Shawn O'Neill ](https://www.linkedin.com/in/shawnoneillca/)runs [SpeedSense](https://www.speedsense.com/), a boutique consultancy and SaaS toolset company that helps enterprise brands lift revenue, improve customer satisfaction, and cut costs by running a faster website. He's on a mission to reclaim 100 years of human potential, 100 tons of CO2 emissions, and to generate $100M in incremental revenue for his clients, 10 ms at a time, through site speed improvements.

[Tav McGregor ](https://www.linkedin.com/in/tavmcgregor/)has been helping enterprise brands and visionary product designers accelerate their ecommerce businesses since 2012. As the founder of [addtocart.ca](https://addtocart.ca/), he now helps winning organizations simplify analytics and scale their data-driven success. His roster of clients includes Moderna, Best Buy, Mountain Equipment Company, and UiPath.
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**About ECOMsquare:**
ECOMsquare is a co-working facility and collaborative community of 2,000+ ecommerce creators, operators, and owners who are dedicated to growing the ecommerce industry in British Columbia. Our focus is on sharing knowledge, building community, and establishing lasting relationships to help entrepreneurs build successful, profitable, and sustainable ecommerce businesses.
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**Event Format:**
6PM - Check-in and networking session

6:30PM - Presentation starts

7:30PM - Q&A, General discussion

Entrance cost: $10 for non-members // Free for ECOMsquare coworking members
Beverages and light snacks will be provided.

Christine Mohan

Vancouver Web Performance

Web Performance Meetups

Technology

Web Performance

Web Standards

Web Design

JavaScript

Web Technology

Mobile Technology

Computer Programming

HTML & CSS

Testing Web Site Performance

HTML5

CSS3

JavaScript Frameworks

Shawn O'Neill

Henri Helvetica

Penny McLachlan

Don Burks

Jonathan Campbell

Olivier

Roberto Gorjão

Cross-promo: GA4 and Going Headless

ECOMsquare – ecommerce coworking space

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Cross-promo: GA4 and Going Headless

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