The Business Case for Inclusive and Accessible Product Design

Join us for an insightful session that reframes accessibility and inclusion from moral imperative to competitive advantage. While we all know that building inclusive products is the right thing to do, this event focuses on the compelling business reasons that make accessibility a strategic must-have, not just a nice-to-have. Discover how companies are driving revenue growth, expanding market reach, and building customer loyalty by designing products that work for everyone from day one.

Our speakers:

• Michelle Chu
  (Senior Inclusive Design Specialist at Australian Broadcasting Corporation (ABC))
  Michelle Chu is a passionate leader in accessibility and inclusive design, bringing over 7 years of experience in embedding accessibility across the digital development lifecycle. As a Senior Inclusive Design Specialist at ABC, she has pioneered initiatives that make accessibility a foundational part of the creative design process, ensuring mobile and TV apps meet high standards for inclusivity.
  Michelle’s work extends from consulting on accessibility guidelines to hands-on training with cross-functional teams, where she empowers designers, developers, and researchers to think inclusively from the start.
• Monica Lila Chand
  (Accessibility Advocate and Senior Product Manager, WiseTech Global)
  Monica Lila Chand is a Senior Product Manager at WiseTech Global with 16 years' experience in B2B SaaS solutions across government, financial services, energy, healthcare, and logistics industries globally. Driven by her mission to contribute to a more ethical, sustainable, and equitable world, she partners with organisations doing meaningful work. Her expertise spans product and operations management, helping drive impactful outcomes with accessibility as a foundational principle.
• Melanie J O'Brien
  Melanie is an experienced digital accessibility professional. Melanie is the Accessibility Manager at Coles, where she champions inclusive experiences across all digital touch points. She drives strategic decision-making around digital accessibility initiatives while providing expert guidance and central governance to ensure compliance with accessibility standards. Her experience in both digital production and accessibility advocacy enables her to bridge the gap between technical implementation and user-centered design, making digital experiences more inclusive for all users.

Learn to position inclusive design as a growth strategy that opens new markets, reduces technical debt, and creates products that delight a deeper customer base while driving measurable commercial results.