🧰 Your WordPress Website as a Digital Foundation

The consumer journey has changed significantly in the last 10 years. Remember when people would just Google something, visit your website, and make a purchase? Those simple days are gone! Today's customers zigzag between social media, review sites, YouTube tutorials, AI tools, and dozens of open browser tabs before making any decision.

In this talk, I'll go through how and where you how your WordPress website fits into the consumer journey, and how you can set it up as a strong digital foundation to help turn visitors into customers and support everything else you're doing in the business.

Whether you're a WordPress newbie or a seasoned pro, you'll walk away with some ideas on how to make your website work harder for your business or organisation.

What We'll Cover:

• How people actually find and interact with your business online in 2025
• The essential ingredients every WordPress site needs (and what's just wasting your time)
• Simple ways to turn casual browsers into actual customers
• Why WordPress is a strong choice for your site
• Quick wins you can implement ASAP