💌 Build Your Own Audience: Email Marketing for WordPress Sites

Email marketing is one of the most powerful tools for WordPress site owners, but many businesses overlook it or don't know where to start.

In this session, we'll explore why building your own email list matters, how to do it effectively for your WordPress website, and look at some real examples for how to set up email marketing for success.

What You’ll Learn

• The power of owned audience & why email marketing still works
• Real success stories from WordPress sites
• Practical ways to build your list on your WordPress site
• Email marketing platforms compared
• Understanding permissions and compliance (Australian requirements)
• Simple automations you can set up
• Examples from businesses doing it well
• Getting started: your first steps

This talk is ideal for business owners, marketers, WordPress developers, freelancers, and agency teams who want to use email marketing to help get more traffic and results from their WordPress website.