Intro to Product Management

*** Please register on Eventbrite: https://intro-to-product-management.eventbrite.com.au ***

-- Introduction to Product Management --
Develop the product management skills that will help you enable change and innovation for your company. Solve customer problems, deliver business value, and bring more meaning to your work.

-- Aims --
In this course, you will understand the basics of product management: what it is, who is a product manager, how it's done, and other fundamental knowledge.

Product management through the lens of:
Product management - what is product management?
Strategy - how to create new market space
Personas - how to create user personas
Ideation - how to generate ideas
Design - how to move your ideas forward
Analytics - how to use data and analytics to measure anything
Goal setting - how to set objectives and measure success
Prioritisation - how to focus on the right thing at the right time
Testing ideas - how to create a hypothesis and run experiments
Influence - how to communicate more persuasively
Execution - how to manage a delivery team
Career growth - how to become or grow as a product manager

Note: the above is provided as a guide. Course delivery may alter to benefit participant interests on the day.

-- Delivery style --
A mixture of lively class discussions and exercises

-- Materials --
Bring something to take notes with, an open mind and be open to change, and you’ll open up new ways to create, design, and deliver better products, ideas, and solutions into the world.

*** Please register on Eventbrite: https://intro-to-product-management.eventbrite.com.au ***