Don’t Think of an Elephant! by George Lakoff

📚 Book Club Invitation: Don’t Think of an Elephant! by George Lakoff

Hello critical thinkers, language lovers, and curious minds,
This January, we turn our attention to George Lakoff’s Don’t Think of an Elephant! — a short but powerful book about how language shapes thought, politics, and public debate in ways we often don’t notice.

Lakoff shows that facts alone rarely change minds. What really matters are frames: the mental structures that shape how we see the world. Once you notice them, you start seeing them everywhere — in politics, media, education, and everyday conversations.

If you’ve ever found yourself wondering:

• “Why do some arguments feel persuasive even when the facts are weak?”
• “How does language quietly steer public opinion?”
• “Can we talk across divides if we don’t share the same frames?”

…then this book will give you plenty to think (and talk) about.

📅 Date: Saturday, 24 January
⏰ Time: 11:30
📍 Venue: Carpe Diem, Avenue de Tervuren 13, 1040 Brussels

Expect a lively and accessible discussion about language, power, political storytelling, and how ideas spread — all in a relaxed setting with good coffee and thoughtful company.

As usual, those who wish can stay on for lunch afterward and continue the conversation informally.

📞 Questions: 0474.60.83.70
🏡 Book Club Home Rules
1️⃣ You are welcome whether you read every page or only the key ideas.
2️⃣ We listen to understand, not to win.
3️⃣ Curiosity, respect, and openness are essential — especially when ideas challenge us.