Content in the Age of AI

Search has changed. Your buyers aren’t just Googling anymore.

They’re asking AI tools. They’re scanning summaries. They’re skipping page two entirely.

If your content isn’t structured for this new environment, it doesn’t matter how good it is—it won’t get seen.

This in-person DC Marketing Tech Talks event brings together multiple speakers to break down what it really takes to create content that gets visibility today.

We’ll cover:

• How AI search is changing SEO and discoverability
• What AEO actually means—and how to structure content for AI answers
• How to design content that earns reach across search, AI tools, and traditional channels
• Why long-form strategies like podcasting can support search authority when done correctly
• How to build a content approach that scales without overwhelming your team

This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI.

If you’re a B2B marketer, content leader, or executive responsible for pipeline and visibility, this session will help you rethink how your content strategy needs to evolve.